Agent Advice

The importance of keeping it simple in real estate

Andrew Duncan

26 Aug 2024 — 4 min read

When it comes to advancing your real estate career, it's easy to get overwhelmed with all the possibilities. When in fact, all that really matters is how you answer one question:

How many people will you reach this week?

Specifically, how many people will you engage with via a meeting or phone call? And how many will receive something from you, such as a text message, email, or flyer?

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If you want more business, you need to:

Contact more people
Improve the quality of the information they receive
Be more consistent

The type of interaction is critical, too. Some connections are worth more than others.

Ranking contact methods by value to your business

Face-to-face meeting
Phone call
Hand-written card
Text message
Posted newsletter
Email newsletter
Farm area flyers
Social media posts

Your time should be allocated in that order too, with most of it set aside for in-person meetings and phone calls, and a very small amount dedicated to updating your social media accounts.

At the same time, all contact methods have value, and some have far more leverage than others. An email newsletter doesn't mean as much as a phone call, but you can send 5,000 emails in 30 minutes.

The magic really starts to happen when you combine a regular email newsletter with consistent daily phone calls and posted mailouts to your database and farming area.

Read: The only silver bullet in real estate.

How to use this knowledge to grow your business

If you ever find yourself wondering where your next listing is coming from, go back to the contact method list above and pick something to action:

Meet with a key referrer for coffee.
Call 5 past clients and follow up with 5 hand-written 'great to chat with you' cards.
Send a text message to past open home visitors letting them know what the property they visited sold for. Click here for scripts.
Post a newsletter with an Agent Monday article to all your past clients.
Send an email newsletter to everyone on your database.
Drop 200 copies of your printed newsletter to your farm area.
Post a 'guess the price' competition or a local business shoutout on social media.

Better still, turn all of this into a weekly prospecting plan to build consistency and supercharge the growth of your business.

And remember, if you want more listings, you need to contact more people.

How many will you reach this week?

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An ideal article to drop in your next email newsletter, or farm area mailout.

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