Agent Advice
Scripts for competing against inflated appraisals
You aren't selling a valuation service. You are selling a proven marketing process that will unlock the best possible price for your clients.
Agent Advice
How to beat the cheaper agents (part 2)
A few weeks back we published a guide titled 'how to beat the discount agents - part 1'. This came about because I was hearing from a number of coaching clients that they were finding it hard to protect their fee at listing time. In a market where
Agent Advice
How to beat the discount agents (part 1)
We have all experienced the sudden feeling of challenge and competition that arises when a potential seller announces they are considering hiring a discount operator. We all have 1% salespeople working in our markets, attracting business with the lure of a cheap commission. So how do we compete in this
Agent Advice
Why content marketing is the best way to grow your real estate business
In those weeks when you constantly end up in reactive mode, content marketing can save the day. When all those other prospecting plans go out the window, you can send a lead-generating email newsletter to thousands of contacts with just a few clicks.
Agent Advice
Secure more sales with Vendor Review Meetings (includes price reduction scripts)
You need a process to help owners understand where the market sees their home, and what fair market value looks like. Chances are they won't get there on their own! You need to take them on a journey.
Agent Advice
How to win your next appraisal in the first 5 minutes
The most powerful mindset to take into any job interview is one of total preparedness, completely free of any attachment to the outcome.
Agent Advice
Stats to blow your clients away and win more listings
If you want to seal the deal in your next listing presentation, walk in there armed with stats that no other salesperson will bother to find.
Agent Advice
How to be the only agent they call in
The holy grail of real estate sales is to have owners call you in to sell high-quality, well-priced houses with zero competition from other salespeople. That's when you know you've cracked the code. Getting there takes work, but the reward is worth it. The key to
Agent Advice
How much is an appraisal worth to your business?
We tend to think that a listing is worth 1 big commission. And that every appraisal that doesn't turn into a listing is worth nothing. But this is flawed logic.
Agent Advice
How to compete with agents who over-promise and under-deliver
One of our members recently asked: How do we overcome agents who use inflated appraisals, discount commission rates and 'free' marketing plans to win business? In other words, how do we overcome competitors who over-promise and under-deliver? In our latest podcast episode, I share my strategic thoughts on
podcast
Improving your appraisal-to-list ratio
It's one thing to generate appraisal leads, but if you can't turn them into signed listings then it's all for nought. To sell more houses and grow your income, you simply must get better at winning the business. Here are our best tools and
Agent Advice
Kickstart your prospecting action plan
Use this 2-week prospecting plan to kick-start your marketing and ramp up for a busy end to the year.