Agent Advice
How to get better at real estate listing presentations
In this guide, I will run you through my top tips for improving your appraisal to list ratio.
prospectingtools
How to use a weekly activity checklist to grow your real estate business...
The key to creating consistent income in real estate is to consistently follow a plan.
Agent Advice
A better way to think about prospecting
When you talk about prospecting, it's easy to feel like you are pushing something on people that they don't actually want. It makes me think of door-knocking and cold-calling. This year, rather than thinking you need a prospecting plan, reframe it as a 'connection' plan.
Agent Advice
Marketing Resource: Intro letter for a Pre-Appraisal pack or Listing Presentation
Most listing presentations are pretty vanilla. They go straight into talking all about the agent, rather than focussing on the owner and their needs. This intro, on the other hand, speaks directly to the owner's desires and their motivations for moving.
Agent Advice
The moving billboard: Is it worth getting your vehicle sign-written?
Turning your car into a roaming billboard is one of the most cost-effective marketing options available to any real estate professional. You pay once for signwriting and it creates business for you as long as you drive that vehicle.
Agent Advice
Feature Article: Ready to move but not sure what to do next?
If you are having frustrating thoughts about your current home, dreams of moving are nothing but dreams until you know where you stand in terms of your ability to move to another property.
Agent Advice
The best gift I ever bought my wife...
If you are anything like me, you are occasionally prone to leaving things till the last minute. Case in point: Christmas gifts. Do you still need to find a gift for a significant someone in your life? If so, fear not as today I have a potential solution for you.
Agent Advice
Have you set up (and optimised) your Google Business profile?
Setting up your Google Business profile (or asking for reviews if you already have a profile) is one of those critical tasks that aren't urgent, but it doesn't take long and it will help move your business forward.
Agent Advice
9 real estate newsletter ideas
Real estate newsletters are an effective marketing strategy that can generate a steady stream of leads and help you earn consistent commission income. It's a great way to build an audience, nurture those relationships, and cement your position as the go-to real estate expert in your local area.
Agent Advice
Agent Advice: Letting go of Christmas card anxiety
As much as I love email newsletters, I believe that in a world of online marketing, hand-written cards stand out. What's important is that you zig when others are zagging. If everyone else is sending a Christmas card, send a 'Happy New Year' card. Your message will stand out more that way.
Agent Advice
5 ways to use real estate content to turn prospects into customers
Real estate content has an eternal shelf-life. If you create an advice guide like '5 ways to add value to your home this weekend' and publish it on your website and social media channels, it has the potential to build your credibility and help you generate business for years to come.
Agent Advice
How to increase sales and free up your time
Spend the majority of your prospecting/connection time on the people that are making you successful.