Agent Advice
How to convert opposition listings (includes scripts)
If you don't reach out and help them, who will?
Agent Advice
Why content marketing is the best way to grow your real estate business
In those weeks when you constantly end up in reactive mode, content marketing can save the day. When all those other prospecting plans go out the window, you can send a lead-generating email newsletter to thousands of contacts with just a few clicks.
Agent Advice
Secure more sales with Vendor Review Meetings (includes price reduction scripts)
You need a process to help owners understand where the market sees their home, and what fair market value looks like. Chances are they won't get there on their own! You need to take them on a journey.
Agent Advice
Real Estate Advert Headline Ideas: Motivated Vendor
Scroll down for 16 advert headline ideas, opening and closing advert scripts, attention-grabbing content for your next newsletter, and more ideas to get those hard-to-sell properties out the door. An all-to-common scenario... You've been fighting to sell one of your listings for the last 12 weeks. You finally
Agent Advice
How to win your next appraisal in the first 5 minutes
The most powerful mindset to take into any job interview is one of total preparedness, completely free of any attachment to the outcome.
Agent Advice
Stats to blow your clients away and win more listings
If you want to seal the deal in your next listing presentation, walk in there armed with stats that no other salesperson will bother to find.
Agent Advice
The secret to real estate sales success in a buyer's market
The secret to success in a buyer's market is having a process to reintroduce your listing to potential buyers.
Agent Advice
How to be the only agent they call in
The holy grail of real estate sales is to have owners call you in to sell high-quality, well-priced houses with zero competition from other salespeople. That's when you know you've cracked the code. Getting there takes work, but the reward is worth it. The key to
Agent Advice
How to negotiate a better commission split
In real estate, the salesperson who has the listings makes the rules.
Agent Advice
The step-by-step guide to building a real estate business.
To get established in real estate you have two key jobs: Build a database, and show everyone you are proficient at selling houses.
Agent Advice
Agent Advice: How to get offers accepted.
A big part of our role is not only to bring offers to the table but to help owners understand what the market really thinks of their home, so they can make logical real estate decisions based on facts.
Agent Advice
How much is an appraisal worth to your business?
We tend to think that a listing is worth 1 big commission. And that every appraisal that doesn't turn into a listing is worth nothing. But this is flawed logic.