How to design a marketing plan to grow your real estate sales business
This Agent Advice guide will provide you with a framework for creating a marketing plan to grow your real estate sales business.
We recommend allowing 1-2 hours of uninterrupted time to complete this activity, ideally with your real estate buddy, mentor or manager. Repeat the exercise once a year.
Keen to talk it through together? Book a coaching call and we can design your epic marketing plan together.
Time is of the essence
We know you're busy, and don't have endless hours available, so we've removed all the fluff you usually find in marketing plan templates and stripped it down to what really matters. And that is:
- Who your customers are
- What they need
- How you are going to reach them
By keeping it simple, we increase the chances that your marketing plan will actually get used, rather than becoming just a bunch of paper stuffed in a drawer under your desk.
No one wants that. And you don't have time to muck around. There is business to be done. So let's get to it.
By the end of this process, you will have an action plan you can follow with specific, effective activities designed to consistently generate appraisal leads.
Note: This marketing plan could be used by an individual salesperson, a sales team, or an entire real estate office. The clients and the process are the same, only the marketing activities will differ.