Real estate Listing Refresh Checklist (ideas to generate more buyer enquiry)
If you are unsatisfied with the amount of enquiry you are getting on one of your properties, use this checklist to come up with ideas to get things moving.
Sometimes, when properties sit on the market for a while, we get stuck for ideas. If you ever find yourself in that situation, this checklist will help.
Small changes can make a difference and they show your owner that you are working hard to find a buyer for their home.
When your listing isn't moving, it's time to make changes.
If you are unsatisfied with the amount of enquiry you are getting on one of your properties, use this checklist to come up with ideas to get things moving.
How often should you make changes?
In most markets, your price strategy (BEO, Tender, By Neg, Auction etc) should be adjusted every 2-3 weeks if you haven't received an offer or generated strong interest.
Adverts can be adjusted as often as you like, but every 2-3 weeks is probably ideal in most situations. You have to give changes time to work, but you also have to remember that time is of the essence. Those expiry dates come around quickly!
It's also ok to make the same changes twice. Eg. Take the price off, then put it back on again 2 weeks later. New buyers are entering the market all the time and you never know exactly what might grab their attention.
Note: If your listing has had the same main photo and same advert headline for 3 months and still hasn't sold, then you need to look at whether you are part of the solution or part of the problem?
Shouldn't we just change the price?
The short answer is YES. Every property would sell tomorrow if price didn't matter. And we've got detailed guides to help you secure a price reduction from your owners. From experience though, most owners will be far more open to a price reduction if you have tried everything else to find a buyer first.
There are also many situations where owners aren't open to reducing their price, but we still need a way to generate offers and demonstrate what the market thinks their property is worth. Embracing the steps on this checklist will help you do that.
Andrew Duncan
