How to use social media to generate listings
Most salespeople take a similar approach to social media - predominantly posting self-focused content like sold sticker selfies, testimonials, or 'look at all the awards I just won' announcements.
While it's good to celebrate success, you may find that you can win more hearts and minds (and future business) by ensuring that self-promotion makes up a smaller portion (10 - 20%) of your social media presence.
The other 80-90% of your posts can focus on promoting your local area, promoting local professionals that can help your clients succeed, and providing information that helps buyers and sellers make smart real estate decisions.
We can distil that idea down into two succinct themes:
What to post on social media
- Champion your part of the world
- Talk about everyone but yourself (most of the time)
The public appreciates humility. By posting under your own name, or from your business account, you are already promoting yourself. People can see who the information is coming from. So the post itself doesn't need to be about you. It's more powerful to lift others up, which in turn reflects positively on you.
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What does this look like in practice? What do you actually post?
Social media post ideas for real estate professionals
Key tip: If any of these posts mention a local business, try to tag that business in your post if they have a social media account, or add a link to their website.
- Shoutout to your favourite local cafe.
Script template (post with an outdoor photo of the cafe): "If you need a great coffee or a tasty spot for breakfast, it's hard to beat ________ cafe on Main Street. The team there are always ready to brighten your day with a smile, and the food is always fresh, vibrant and tasty. It's one of our very favourite spots to go in (your suburb)."
- Recommend your favourite local tradespeople (plumber, builder, housewasher, gardener).