How to use Agent Monday Articles to Grow Your Business

Andrew Duncan -

As an Agent Monday member, you have a license to use our content in your emails, newsletters, on your website, on social media and in direct mail campaigns.

Use it wherever you need great content to show potential clients that you are the go-to real estate expert in your local area.

You don't even need to have your own website to make great use of Agent Monday content. There are free tools like email, Facebook, Youtube, Medium, and Linkedin which you can use to keep in touch with prospective buyers and sellers.

This is all part of developing a Content Marketing strategy that will help you become an attraction agent in your local market.

What is Content Marketing?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

Sounds good, right? For more background on how powerful this approach can be, read this:

How to sell 50+ houses a year with zero prospecting
In the aftermath of the Global Financial Crisis, I stumbled upon a marketing strategy that unlocked consistent commission income and a never-ending supply of listing opportunities. With zero cold-calling or knocking on doors.
Agent MondayAndrew Duncan

Now that you are ready to get started. Here are some ideas to help you put Agent Monday content to work in your business.

Idea 1:

Place an article at the top of your 'latest listings' emails.

Issue 2. How To Convert Your Garage into a Home Office + 5 Star open homes and more...
The exclusive content club for real estate professionals. We give you educational info to share with your audience and teach you how to use it to grow your business.
Agent MondayAndrew Duncan

Idea 2:

Send an article out as a e-newsletter to past appraisals and homeowners on your database.

Five ways to add value to your home this weekend...
As an Agent Monday subscriber you can use this article any way you like: In your email newsletters, on your website, on social media. Wherever you need useful content to help you keep in touch with your audience.
Agent MondayAndrew Duncan

While we're talking about email newsletters, make sure you check out this guide to make yours as effective as possible:

5 key features of a lead-generating real estate newsletter
Effective real estate newsletters include timeless advice that helps your future clients make educated real estate decisions.
Agent MondayAndrew Duncan

Idea 3:

Put an article in your pre-listing kits.

Real estate agents: Here’s what to put in your pre-listing kits
The phone rings and it’s a potential vendor. Hurray! You book an appointment and start researching, excited to find out if it’s an attractive property. Stop! Before you go too far, remember to put together a pre-listing kit and get it in front of the owner asap. Audio versionTo subscribe
Agent MondayAndrew Duncan

This one would be perfect:

Should you trust online property valuations?
This is one of our feature articles. As a subscriber to Agent Monday, you can use this article any way you like. Copy and paste the text into your latest listing emails, social posts, or on your website. Treat it like you wrote it yourself. Feel free to put your own spin on it if you want to!
Agent MondayAndrew Duncan

Idea 4:

Turn an article into a video and post it on Facebook / Youtube.

Feature Article 51 - Five tips for a drier, warmer, healthier home
The exclusive content club for real estate professionals. We give you educational info to share with your audience and teach you how to use it to grow your business.
Agent MondayAndrew Duncan

Idea 5:

Turn an article into a podcast.

Have you ever considered starting a real estate podcast?
In every market, there will at some point be a ‘Wellington real estate podcast’ or ‘South Sydney real estate podcast’ that updates local owners on property news, local stats, recent sales and offers educational tips and advice for buyers and sellers. Why not own this space before anyone else?
Agent MondayAndrew Duncan

Idea 6:

Drip feed an article on social media.

Feature Article 46 - Five reasons not to sell your home privately
The exclusive content club for real estate professionals. We give you educational info to share with your audience and teach you how to use it to grow your business.
Agent MondayAndrew Duncan

Idea 7:

Upload an article to your website as a blog post

Feature Article 44 - Do agents still help buyers find houses?
The exclusive content club for real estate professionals. We give you educational info to share with your audience and teach you how to use it to grow your business.
Agent MondayAndrew Duncan

Idea 8:

Post one on Linkedin as an article. Click here for a guide on how to do it.

Publish Articles on LinkedIn | LinkedIn Help
LinkedIn Help - Publish Articles on LinkedIn - How do I publish Articles on LinkedIn?
LinkedIn Help

Idea 9:

Post one on Medium (a free blogging platform) as an article, then share a link to it on social media.

How to make your home stand out online
This is one of our feature articles. As a subscriber to Agent Monday, you can use this article any way you like. Copy and paste the text into your latest listing emails, social posts, or on your website. Treat it like you wrote it yourself. Feel free to put your own spin on it if you want to!
Agent MondayAndrew Duncan

Idea 10:

Now place a link to the article in your email signature (once it's on your website or linkedIn or Medium as mentioned above).

What is a Free Appraisal?
You may be wondering: What does a ‘free appraisal’ actually involve? Should you get one? And what’s the catch? Can a buyer order a free appraisal too?
Agent MondayAndrew Duncan

Idea 11:

Place a link to the article in your 'thank you for coming' emails that you send to buyers after open homes.

Avoid the ‘discount-pricing-trap’ when making your next offer
This is one of our feature articles. As a subscriber to Agent Monday, you can use this article any way you like. Copy and paste the text into your latest listing emails, social posts, or on your website. Treat it like you wrote it yourself. Feel free to put your own spin on it if you want to!
Agent MondayAndrew Duncan

Idea 12:

Start a blog and post Agent Monday articles - use a free tool like Substack or Wordpress to get started.

A simple way to start a real estate blog and send your email newsletter
When I speak to Agent Monday members, two frequently asked questions are: How do I create my own website/blog? And... What tool do I use for sending an email newsletter? What if you could do both in the same place? Let me introduce you to Substack: Substack for bloggersBloggers
Agent MondayAndrew Duncan