How to run a direct mail campaign to generate listings using Agent Monday content
Ideally, homeowners in your farming area should receive something in their letterbox from you every month. 12 times a year. You might even want to step it up to fortnightly during the traditional busy listing periods (early Summer and early Spring in most areas).
In this age of social media, Tiktok videos and endless emails, one of the best marketing methods you can employ is a good old-fashioned letter in the post.
While it takes a lot more effort to create a letterbox drop than it does to post a sold-sign-selfie on Facebook, the payoff is worth the effort. Especially if you can maintain a consistent approach over an extended period of time.
How to build a following in real estate
To succeed in real estate you need two things. You need people to:
- Know who you are.
- Know that you are good at what you do.
If you don't have a large database already, the easiest way to get there is to keep in touch with homeowners in your target area. A direct mail real estate newsletter is a great way to do that (along with phone calls, open homes, and joining local clubs).
