How to keep your vendors happy (communication strategy)

Every owner of every property currently on the market with a salesperson wants to know what's going on with their campaign. They want to be well-informed.

At the same time, there is always a lot to do in real estate and we need to be smart about how we use our time.

So how do we strike the right balance? How do we ensure vendors feel positive about their experience working with us so they become clients for life and refer us to family and friends?

In my experience, the key thing owners want to feel is confidence in your commitment to get the job done, and confidence there is a plan in place they can believe in to get their home sold.

You don't need to call them every day to instil that confidence, but you do need to contact them at key times during the campaign to maintain it.

Key questions owners are pondering:

• Do we have any interest? What stage is that interest at?
• If we don't have any interest, what's the plan to generate more activity?
• When is the next appointment, viewing or meeting that we are working towards?

To put it simply, you want your owners to know the answers to these questions at all times.

What does this look like in practice?

Here is a list of the key moments during your week when you should be picking up the phone and touching base with your owners.