Direct marketing ideas for real estate agents

Here at Agent Monday, we provide an exclusive group of high-performing property professionals with pre-written content for their email newsletters, real estate blogs and direct mail marketing campaigns.

One of the most effective ways to use our articles is to print them as a direct mail letter to local property owners in your database.

Here's an ideal one targeting owners who might be thinking about downsizing:

Feature Article 60 - Tips for downsizing your home

Downsizing can be a challenging process for many owners. This article shows your clients that you understand some of what they are going through, and offers helpful suggestions - particularly around keeping the end goal in mind and asking for help. TIP: As well as sending this one out to

Agent MondayAndrew Duncan

It's 752 words long and full of actionable advice to help future sellers take a step or two in the right direction.

Downsizing can be a challenging process for many owners. This article shows your clients that you understand some of what they are going through, and offers helpful suggestions - particularly around keeping the end goal in mind and asking for help.

Become an Agent Monday member today and you'll gain instant access to this article and dozens more just like it.

From a direct marketing point of view, all you need to do is add your branding, print it off and start dropping it around your neighbourhood.

Agent Monday articles are designed to work in all markets. We have members all over the world, winning more listings right now with our proven real estate content.

Scroll down for a list of feature articles ideally suited to direct mail campaigns.

Feature Article - Project managing pre-sale renovations

The hardest part of selling a property is getting it ready to sell. If you can nail the preparation, the marketing should take care of itself (as long as you choose the right salesperson).

Agent MondayAndrew Duncan

Feature Article - How to decide whether to DIY or hire professionals

Agent Monday - Real estate content library

Agent MondayAndrew Duncan

Feature Article - 41-Step ULTIMATE preparing for sale checklist

Agent Monday - Real estate content library

Agent MondayAndrew Duncan

Feature Article - How to reconnect with your home

How often do we take our homes for granted? Choosing to constantly focus on the aspects that we don’t like, rather than the ones we are thankful for?

Agent MondayAndrew Duncan

Feature Article 51 - Five tips for a drier, warmer, healthier home

Agent Monday - Real estate content library

Agent MondayAndrew Duncan

Feature Article 40 - How to avoid overcapitalising when renovating your home

If selling is a possibility, then choosing which parts of your home to renovate can make a massive difference to your end result. Sadly, many owners spend money on changes they don’t have to, chewing up energy, time and finances in the process.

Agent MondayAndrew Duncan

For more articles like this, check out our homeowners section. We've also got articles targeting sellers, buyers, and investors.

Agent Monday lets you focus on what matters

Many salespeople feel more comfortable talking with clients face to face, rather than sitting in front of a screen typing up newsletters or social media posts.

We want to free up your time so you can focus on what you’re good at.

Once you become a member, you gain instant access to a library of lead-generating real estate articles. Share them with your database to add value and create listing opportunities.