Lead-generating content to grow your real estate business
Email newsletters are still the most effective marketing method you can employ to generate listings. Why? They are high leverage. You can contact thousands of people in a matter of minutes. Email newsletters are also low-cost, and super time efficient. You can find time to send an email newsletter even when your schedule fills up and your other prospecting activities fall by the wayside.
The challenge with email newsletters has always been, how do you come up with the content?
Agent Monday provides you with informative articles for buyers and sellers that are easy to digest (500 - 800 words) and designed to work in any market.
These are white-label articles. Which means you can take them and use them as your own.
Send them to your database and/or post them online to grow your position as THE go-to expert in your area, while also driving appraisal and listing enquiries.
Writing Examples (Take a Look Inside Agent Monday Articles)
Get a taste of the writing quality of our members-only content.
For ideas on how to use Agent Monday content to grow your business, check out this guide.
Feature Articles (newest at the top)
Filter by topic: Sellers | Buyers | Investors | Homeowners | Social Media
It pays to be positive: ‘Changing Market’ newsletter template
Positivity and Urgency are a powerful combination. Use them together to maximise the effectiveness of your real estate marketing.
Andrew Duncan
Content Club - Is now the time to sell your rental property?
There is a backlog of property investors in your market right now who have been wanting to sell for the last few years, but felt that it made sense to ride out the down market first. Now they are wondering if the time is right to make a move. They
Andrew Duncan
Content Club - Understand property cycles to grow your net worth
This is one of our Content Club feature articles. Copy and paste the text into your newsletter, latest listing emails, social media channels, or add it to your website as a blog post. The goal is to keep in touch with your database and generate appraisals.
Andrew Duncan
Content Club: The true cost of a low commission
This white-label article is exclusive to Agent Monday members. Send it to your database, drop it around your neighbourhood and post it on your website to grow your position as THE go-to expert in your area, while also driving appraisal and listing enquiries.
Andrew Duncan
Why winter can be a great time to sell
If you can find the courage to put your home on the market in winter, you can benefit from selling in a market which is short on supply, with plenty of buyers still actively looking.
Andrew Duncan
Feature Article: Timing the Market
Agent Monday - Real Estate Experts
Andrew Duncan
Feature Article: Minimise Risk and Maximise Your Sale Price
This white-label article is exclusive to Agent Monday members. Send it to your database, drop it around your neighbourhood and post it on your website to grow your position as THE go-to expert in your area, while also driving appraisal and listing enquiries. Click here for more ideas on how
Andrew Duncan
When to hold out for a higher price
Agent Monday - Real Estate Experts
Andrew Duncan
Feature Article - Should you buy first or sell first?
Agent Monday - Real Estate Experts
Andrew Duncan
Feature Article - How to seal the deal on the home you love
Agent Monday - Real Estate Experts
Andrew Duncan
Feature Article - Thinking of selling? Act now to beat the spring rush
The benefit of beating the spring rush and selling with less competition from other owners is likely to far outweigh the payoff of getting those last few window sills painted, or the back garden re-planted before you go on the market.
Andrew Duncan
Feature Article - 5 Real Estate Myths Busted
Agent Monday - Real Estate Experts
Andrew Duncan
Feature Article - Selling your home to move overseas
Agent Monday - Real Estate Experts
Andrew Duncan
The benefits of selling in a buyer’s market
Agent Monday - Real estate content library
Andrew Duncan
Feature Article - There are only 3 reasons a property doesn’t sell
Sometimes, even after doing everything right, houses just don’t sell. So the question naturally becomes, “What’s going wrong?”
Andrew Duncan
Feature Article - How to manage fear of overpaying when buying a home
Fear of overpaying often leads to a whole lot of sitting on the fence and paralysis by analysis. Which inevitably leads to frustration, time-wasting and a distinct lack of home ownership.
Andrew Duncan
Feature Article - Tips for upsizing your home
Ready for more space? A second bathroom? Better weather? Or just a change of scenery? Now is the time to make that move and find the home you’ve been dreaming of.
Andrew Duncan
Feature Article - If I was a buyer, what would I do?
Warren Buffett once said it is wise to be “fearful when others are greedy, and greedy when others are fearful.”
Andrew Duncan
Feature Article - If I was a seller, what would I do?
The decision of whether to sell now comes down to this question: What else do you plan to do with the money?
Andrew Duncan
Feature Article - How to decide which home to buy
Agent Monday - Real estate content library
Andrew Duncan
Feature Article - Finding the courage to buy in a changing market
When property investors start entering the market, that’s the time to buy.
Andrew Duncan
Feature Article - Why it’s good to get low offers on your home
In this article, I’m going to explain why you should welcome low offers on your home and how they can help you sell your property.
Feature Article 90 - When to adjust your asking price
Sellers who sold 12 months ago would likely have been ecstatic at the time, selling in a rising market, getting a record price. But now, because the market has gone up and come back down, current sellers feel like they are getting a raw deal, missing out on the peak of the market.
Should commission be the main factor when choosing an agent?
Could homeowners who choose the cheapest option potentially be costing themselves money in the long run?
Feature Article - Project managing pre-sale renovations
The hardest part of selling a property is getting it ready to sell. If you can nail the preparation, the marketing should take care of itself (as long as you choose the right salesperson).
Feature Article - What is a buyers market?
The exclusive content club for real estate professionals. We give you educational info to share with your audience and teach you how to use it to grow your business.
Feature Article - How to decide whether to DIY or hire professionals
The exclusive content club for real estate professionals. We give you educational info to share with your audience and teach you how to use it to grow your business.
Feature Article - 41-Step ULTIMATE preparing for sale checklist
The exclusive content club for real estate professionals. We give you educational info to share with your audience and teach you how to use it to grow your business.
Feature Article - How accurate are online property valuations?
In the property world, online valuation websites have been a game-changer for information-starved buyers and sellers. But while these sites contain lots of useful property info, their estimates are still just one piece of the fair-market-value puzzle.
Feature Article - Is now a good time to buy property? (Updated)
The exclusive content club for real estate professionals. We give you educational info to share with your audience and teach you how to use it to grow your business.
Feature Article 83 - How to work out your ROI for rental property renovations
The key to securing investor clients like that is to demonstrate your knowledge and proficiency when it comes to understanding investment property.
Feature Article - 5 Mistakes to avoid when buying a home
The exclusive content club for real estate professionals. We give you educational info to share with your audience and teach you how to use it to grow your business.
Feature Article 81 - How to attract home buyers online
When your property finds its way into the search results of a potential buyer, you have mere seconds to make the right impression. To ensure your property stands out from the crowd.
Feature Article 80 - How to set up your home office
Working from home, even for just a day or two a week is a fantastic way to reduce your carbon footprint and to spend more time with loved ones, rather than sitting in traffic. Here’s how to create a zen-den productivity sanctuary.
Feature Article 79 - How to handle an estate sale
The exclusive content club for real estate professionals. We give you educational info to share with your audience and teach you how to use it to grow your business.
Feature Article 78 - Is the market starting to turn?
Are we switching from a hot, seller’s market to a more balanced market?
Feature Article 77 - Tips for buying a home in an area you don’t know
Buying in a suburb or town you aren’t familiar with can be daunting. So here are some tips to increase your chances of securing the best possible home.
Feature Article: Buyers and Sellers - act now to beat the holiday rush
Here are a few steps buyers and sellers can take to make the most of this golden opportunity to secure a successful move.
Feature Article - What to do when selling your home feels like too much work
In our professional experience, owners place too much emphasis on the parts of their home they don’t like, and not enough on the redeeming factors which the next owner will fall in love with.
Feature Article - How to reconnect with your home
How often do we take our homes for granted? Choosing to constantly focus on the aspects that we don’t like, rather than the ones we are thankful for?
Feature Article - How to add maximum value before selling your home
The exclusive content club for real estate professionals. We give you educational info to share with your audience and teach you how to use it to grow your business.
Feature Article 72 - Is it a good idea to invest in bare land?
The exclusive content club for real estate professionals. We give you educational info to share with your audience and teach you how to use it to grow your business.
Pre-sale renovation tips: Does your kitchen need a makeover?
Join Agent Monday to unlock this article. Use it in your email newsletters, on your website, on social media. Wherever you need useful content to help you keep in touch with your audience.
Feature Article 70 - Holiday homes - are they worth it?
The exclusive content club for real estate professionals. We give you educational info to share with your audience and teach you how to use it to grow your business.
Feature article 69 - Five questions to ask before you make an offer
The exclusive content club for real estate professionals. We give you educational info to share with your audience and teach you how to use it to grow your business.
Feature Article 68 - How to find the best real estate agent in your area
The exclusive content club for real estate professionals. We give you educational info to share with your audience and teach you how to use it to grow your business.
Feature Article 67 - How to use online valuations - tips for buyers
The exclusive content club for real estate professionals. We give you educational info to share with your audience and teach you how to use it to grow your business.
Feature Article 66: How to use online valuations - tips for sellers
The exclusive content club for real estate professionals. We give you educational info to share with your audience and teach you how to use it to grow your business.
Feature Article 65 - Selling a home with unconsented improvements? Here’s what you need to know
The exclusive content club for real estate professionals. We give you educational info to share with your audience and teach you how to use it to grow your business.
Feature Article - Helpful tips for buying property at Auction
The exclusive content club for real estate professionals. We give you educational info to share with your audience and teach you how to use it to grow your business.
How to save money on your power bill (and reduce your home’s carbon footprint)
The exclusive content club for real estate professionals. We give you educational info to share with your audience and teach you how to use it to grow your business.
Feature Article - How to read a building inspection report
The exclusive content club for real estate professionals. We give you educational info to share with your audience and teach you how to use it to grow your business.
Feature Article 61 - Should you keep your first home as an investment property?
When I was actively selling real estate from 2007 - 2019, I worked in an area (the northern suburbs of Wellington, NZ) that was, and is, popular with first home buyers. That meant that when it came to appraisals, most of my potential vendors were first time sellers. Based on
Feature Article 60 - Tips for downsizing your home
Downsizing can be a challenging process for many owners. This article shows your clients that you understand some of what they are going through, and offers helpful suggestions - particularly around keeping the end goal in mind and asking for help. TIP: As well as sending this one out to
Feature Article 59 - Open home checklist for buyers
The goal of this week’s feature article is to help your clients make the most of their open home visits. It’s a list of questions, prompts and suggestions to help them evaluate properties quickly. It’s also written to gently suggest to buyers that they shouldn’t discount properties if the aspect
Feature Article 58 - Why a good real estate agent is worth more
An exclusive content marketing club for real estate professionals. We give you helpful, educational info to share with your audience and teach you how to use it to grow your business.
Feature Article 57 - How to make sure your home doesn’t get flipped
An exclusive content marketing club for real estate professionals. We give you helpful, educational info to share with your audience and teach you how to use it to grow your business.
Feature Article 56 - Why you should invest in marketing when selling your home
In this feature article, we cover the subject of vendor-paid advertising. This is a place where many salespeople struggle. It certainly isn’t easy asking a potential seller for extra money when you are competing with 2 or 3 other agents. At the same time, we know that owners who do
Feature Article 55 - How to sell a home
Last week, our feature article was on how to buy a home. This week, we are covering the other side of the process. It’s a quick snapshot guide to help owners make smart decisions when it comes to selling their property. This article is perfect for the following uses: Copy
Feature Article 54 - How to buy a home
Have you found a home you love but you’re not sure what to do next? This guide will help you move forward. Every property is different, but there are some standard rules you can follow that will help you make smart, informed decisions.
Feature Article 53 - How to save money on house insurance
An exclusive content marketing club for real estate professionals. We give you helpful, educational info to share with your audience and teach you how to use it to grow your business.
Feature Article 52 - What to do if your offer gets turned down
An exclusive content marketing club for real estate professionals. We give you helpful, educational info to share with your audience and teach you how to use it to grow your business.
Feature Article 51 - Five tips for a drier, warmer, healthier home
An exclusive content marketing club for real estate professionals. We give you helpful, educational info to share with your audience and teach you how to use it to grow your business.
Feature Article 50 - How to prepare your home for viewing
An exclusive content marketing club for real estate professionals. We give you helpful, educational info to share with your audience and teach you how to use it to grow your business.
Feature Article 49 - How to approach a multiple offer situation
An exclusive content marketing club for real estate professionals. We give you helpful, educational info to share with your audience and teach you how to use it to grow your business.
Feature Article 48 - How to work out what a house is worth
An exclusive content marketing club for real estate professionals. We give you helpful, educational info to share with your audience and teach you how to use it to grow your business.
Feature Article 47 - Why you should be using a property manager
An exclusive content marketing club for real estate professionals. We give you helpful, educational info to share with your audience and teach you how to use it to grow your business.
Feature Article 46 - Five reasons not to sell your home privately
An exclusive content marketing club for real estate professionals. We give you helpful, educational info to share with your audience and teach you how to use it to grow your business.
Feature Article 45 - Buyer FAQ: “Should I put a deadline on my offer when buying a home?”
An exclusive content marketing club for real estate professionals. We give you helpful, educational info to share with your audience and teach you how to use it to grow your business.
Feature Article 44 - Do agents still help buyers find houses?
An exclusive content marketing club for real estate professionals. We give you helpful, educational info to share with your audience and teach you how to use it to grow your business.
Feature Article 43 - Homebuyer Roadmap
An exclusive content marketing club for real estate professionals. We give you helpful, educational info to share with your audience and teach you how to use it to grow your business.
Feature Article 42 - Seven steps to a smooth house sale
An exclusive content marketing club for real estate professionals. We give you helpful, educational info to share with your audience and teach you how to use it to grow your business.
Feature Article 41 - Five ways to help your kids into a home
If your kids are struggling to get on the property ladder, there are numerous ways you can help. No matter which option appeals to you, just make sure you consult with your lawyer, accountant and mortgage adviser before going ahead.
Feature Article 40 - How to avoid overcapitalising when renovating your home
If selling is a possibility, then choosing which parts of your home to renovate can make a massive difference to your end result. Sadly, many owners spend money on changes they don’t have to, chewing up energy, time and finances in the process.
Feature Article 39 - Styling your home on a budget
When in doubt, always remember less is more, except if it leaves you with an empty room!
Feature Article 38 - How to buy your first investment property
Buying the right investment property can put you on a high-speed path to financial freedom. As with any large financial decision though, it’s critical you get the right advice before you jump in.
Feature article 37 - Should you sell your home now? Or wait?
Have you ever heard the phrase: timing the market is a fool’s errand? It’s a
saying I am particularly fond of, and need to remind myself of often. It is always tempting to try to time your run to maximise your gain from any
financial decision. But in reality, any time you try to call the peak of th…
Feature article 36 - Winning the real estate negotiation
When negotiations don’t reach a positive outcome, it’s often because pride got in the way, rather than money. Try to keep an open mind and don’t pin yourself into a corner by talking in absolutes. Avoid using words like ‘we’ll never pay more than this’ because all you do is shut off your options.
When is the best time to sell?
Moving house is one of those big life changes which requires many smaller decisions to be made along the way. In this article, we tackle the question of timing, with tips on how to choose a date that will increase your chances of obtaining a premium price.
How to avoid buyer’s remorse when purchasing a home
As I put the finishing touches on this article, I’m also preparing to speak at a
conference on Wednesday. The topic of the presentation is “How to be the only
agent they call in”. I’ll have a full breakdown of all the advice ready for you
once the talk is complete. So stay tuned! Also coming out la…
What to look for at a pre-settlement inspection
Learn what to expect and what to look for during your last viewing before moving day.
Five mistakes to avoid when selling your home
This week our feature article runs through 5 mistakes all owners should avoid
when putting their property on the market. The article contains some common Agent Monday themes but they are so important,
they bear repeating! At this time of year, many owners in your area may be considering a change.…
7 Tips to get your mortgage application approved
Are you planning to apply for a mortgage in the near future? If so, there are steps you can take in advance to increase your chances of getting a YES from the bank.
How to make your offer stand out when buying a home
In this article, we will run you through a series of tips to make your offer stand out and increase your chances of acceptance, even if you aren’t offering the highest price.
Ready to move but not sure what to do next?
If you are having frustrating thoughts about your current home, dreams of moving are nothing but dreams until you know where you stand in terms of your ability to move to another property.
How to sell your home for the best possible price
You get one chance to sell your home for top dollar. Do it once and do it right.
How to keep your home safe when leaving town
Before you skip town, it’s important to ensure the safety of your biggest asset. Take a few minutes to mitigate the risk of a break-in so you can sleep a little easier while you are away and really sink your feet into that relaxation time you so deserve.
5 key features of a great investment property
This article is designed to give your clients tips which will help them make smart decisions and position you as the go-to expert in your market.
Preparing to sell your home in the New Year
In this article, we’ll walk you through the steps you can take now, to make sure you secure the best possible result when you go to market.
How to reduce food waste in your home
The content we send to our database doesn’t always have to be about buying and selling houses. It can be about optimising our life, in connection with our homes. That’s why agents drop just listed cards with recipes on the back. And it’s also the idea behind this feature article.
Feature Article: How to buy a home when you have one to sell
We outline options to help you navigate one of the toughest situations in real estate.
Feature Article: Why pricing your home correctly is critical
If you want to avoid making a costly pricing mistake, it pays to work with a professional who knows your market inside out.
How to negotiate when the building inspector finds an issue
If the building inspector discovers a problem that requires urgent attention, what do you do? Should you try and negotiate the price?
Feature Article: Tips for moving house with kids
The number one tool you have at your disposal to increase confidence and decrease nerves, is to have a strategy. An effective plan will reduce stress. Use the following tips to help make your moving day go smoothly.
Feature Article: What to look for when viewing a home
Use these six tips to keep your visit on track and make the most of the short time you have before deciding if this home is the one.
Feature Article: 5 Questions to Ask Before Hiring a Real Estate Agent
Every seller expects their home to sell in its first few weeks on the market. While this does happen in many circumstances, some houses take a longer to find a buyer. It’s important you discuss every potential outcome at the start of the process, in case the need arises for a plan-b.
How to sell a rental property
Whatever reason brought you to this point, now is the time to maximise the value of your asset and extract as much capital as possible to fuel your future plans.
What is a Free Appraisal?
You may be wondering: What does a ‘free appraisal’ actually involve? Should you get one? And what’s the catch? Can a buyer order a free appraisal too?
Bonus Feature Article: How to Start a Home Compost Bin...
The food we waste is responsible for roughly 8 per cent of global carbon emissions, according to Project Drawdown. That wasted food can easily be used to make compost instead, rather than being thrown into a landfill.
Other types of content:
Agent Resource: “Quote of the week” list for email newsletters.
I’ve always found my email newsletter recipients love seeing a ‘quote of the
week’. The best quotes are timeless, positive and uplifting. They make a great addition
to your email newsletter or work well as something to post on facebook or
instagram to inspire your audience and add value to their l…
Copyright-free images for real estate marketing
Sometimes you need high quality images to make your newsletters, blogs or emails
look modern and professional. The images below are copyright-free so you use them any way you like. Ideally,
you should mention the source in the caption though, especially if you are using
them online, just to say tha…
Links to share on Social Media
This is an ever-growing list of general interest links for you to share on social media, along with an intro comment for each link. This list is constantly being updated so check back regularly for fresh content.
