Blogger, podcaster and coach. Plant-based food lover and self-confessed night owl. Favourite quote: "Perfection is the enemy of progress."
Agent Advice
When you talk about prospecting, it's easy to feel like you are pushing something on people that they don't actually want. It makes me think of door-knocking and cold-calling. This year, rather than thinking you need a prospecting plan, reframe it as a 'connection' plan.
Agent Advice
Most listing presentations are pretty vanilla. They go straight into talking all about the agent, rather than focussing on the owner and their needs. This intro, on the other hand, speaks directly to the owner's desires and their motivations for moving.
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In this article, we will run you through a series of tips to make your offer stand out and increase your chances of acceptance, even if you aren't offering the highest price.
Agent Advice
Turning your car into a roaming billboard is one of the most cost-effective marketing options available to any real estate professional. You pay once for signwriting and it creates business for you as long as you drive that vehicle.
Agent Advice
If you are having frustrating thoughts about your current home, dreams of moving are nothing but dreams until you know where you stand in terms of your ability to move to another property.
Agent Advice
If you are anything like me, you are occasionally prone to leaving things till the last minute. Case in point: Christmas gifts. Do you still need to find a gift for a significant someone in your life? If so, fear not as today I have a potential solution for you.
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You get one chance to sell your home for top dollar. Do it once and do it right.
Agent Advice
Setting up your Google Business profile (or asking for reviews if you already have a profile) is one of those critical tasks that aren't urgent, but it doesn't take long and it will help move your business forward.
Agent Advice
Real estate newsletters are an effective marketing strategy that can generate a steady stream of leads and help you earn consistent commission income. It's a great way to build an audience, nurture those relationships, and cement your position as the go-to real estate expert in your local area.
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Before you skip town, it's important to ensure the safety of your biggest asset. Take a few minutes to mitigate the risk of a break-in so you can sleep a little easier while you are away and really sink your feet into that relaxation time you so deserve.
Agent Advice
As much as I love email newsletters, I believe that in a world of online marketing, hand-written cards stand out. What's important is that you zig when others are zagging. If everyone else is sending a Christmas card, send a 'Happy New Year' card. Your message will stand out more that way.
Agent Advice
Real estate content has an eternal shelf-life. If you create an advice guide like '5 ways to add value to your home this weekend' and publish it on your website and social media channels, it has the potential to build your credibility and help you generate business for years to come.