Listing Tool: Introducing the 'Agent Scoring Matrix'
The magic of the agent scoring matrix is that it provides equal importance to all aspects of a salesperson's proposal, not just commission rate and appraisal range.
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The ultimate guide to email newsletters for real estate professionals
What follows is a detailed guide to email newsletters — a deep dive into strategy, content, tools, and best practices. Think of this as your “newsletter playbook” — with more nuance and hands-on advice than a simple checklist. Why email newsletters still matter Email newsletters are still one of the most effective
Quick-fire thoughts to help you win
A collection of thoughts, lessons, and reflections from my various training sessions around the country during the past few months. This market is an opportunity Many a salesperson has been beaten down by the hard slog nature of the market as it has been over the past few years. This
Content Club - Make Every Viewing Count: Tips for a Faster Sale
This is one of our Content Club feature articles. Copy and paste the text into your newsletter, latest listing emails, social media channels, or add it to your website as a blog post. The goal is to keep in touch with your database and generate appraisals.
Waiting for inspiration to strike
Every Monday, my main priority is to send this newsletter. But some days, it just doesn't happen. Writing, like marketing and prospecting, requires a level of creativity, and sometimes (usually when I've had too much coffee) that creative spark just doesn't fire. I can